Services — Whale Labs
Services

Everything a growing brand needs, under one roof.

Six disciplines, run by one senior team — so strategy, creative, and media never lose each other in a handoff. Pick one service or the full stack.

Engagements from
project to full retainer
What we offer

Seven disciplines. Every one built to work together.

Expand any pillar for the specific work inside it.

01
Brand Strategy
Positioning, voice, and identity systems that give a business a reason to be remembered before a single ad runs.
Positioning & Messaging
Clarify who you're for and why you win, in language your team can actually use.
Brand Identity & Logo
Visual identity systems — logo, color, type — built for consistency across every channel.
Naming
Product, company, and campaign naming, checked for availability and clarity.
Brand Guidelines
A single reference doc so your identity stays consistent as your team grows.
Market & Competitor Research
A clear read on where you sit in the category and where the gaps are.
Go-to-Market Strategy
Launch plans for new products, markets, or repositioning efforts.
02
Performance Media
Paid search and social built around unit economics — every rupee tracked back to revenue, not just reach.
Google & YouTube Ads
Search, shopping, display, and YouTube campaigns managed end to end.
Meta & Instagram Ads
Full-funnel paid social — prospecting, retargeting, and creative testing.
LinkedIn & B2B Ads
Demand generation and lead-gen campaigns for B2B and SaaS brands.
Programmatic & Display
Awareness and retargeting media placed across the open web.
Marketplace Ads
Amazon, Flipkart, and other marketplace ad management for D2C sellers.
Media Planning & Buying
Budget allocation across channels based on where your buyers actually are.
03
SEO & Content
Editorial and technical SEO that compounds — traffic that's still working for you a year after it's published.
Technical SEO
Site audits, crawl fixes, and core web vitals work to remove ranking blockers.
Keyword & Content Strategy
A content roadmap built around what your buyers are actually searching.
Blog & Article Writing
SEO-optimized long-form content written by people, not templates.
Link Building
Outreach and digital PR to build authority the sustainable way.
Local SEO
Google Business Profile and local pack optimization for multi-location brands.
Copywriting
Website, email, and ad copy that matches your brand voice.
04
Social & Influencer
Channel-native content and creator partnerships that don't feel like ads — because they aren't built like ads.
Social Media Management
Content calendars, posting, and community management across platforms.
Influencer Marketing
Creator sourcing, negotiation, and campaign management end to end.
Content Creation
Photography, short-form video, and graphics shot for how each platform is actually used.
Community Management
Comment and DM response, moderation, and audience engagement.
UGC Campaigns
User-generated content programs that build proof and lower creative cost.
Platform Strategy
Choosing where to actually show up, based on where your audience lives.
05
Web & Conversion
Landing pages and funnels rebuilt around how people actually decide, not how a template assumes they do.
Website Design & Build
Marketing sites and landing pages designed, built, and shipped.
Landing Page Design
Campaign-specific pages built to convert a single, focused offer.
Conversion Rate Optimization
A/B testing and UX fixes based on real user behavior, not guesses.
E-commerce Optimization
Product page, checkout, and cart-flow improvements for online stores.
Email & SMS Marketing
Lifecycle flows and campaigns that turn one-time buyers into repeat ones.
Marketing Automation
CRM and workflow setup so leads never fall through the cracks.
06
Analytics & Reporting
Dashboards your team will actually open — tied to revenue, not raw traffic.
Tracking & Attribution Setup
GA4, pixels, and server-side tracking configured so numbers can be trusted.
Custom Dashboards
Live reporting built around the metrics that actually matter to your business.
Marketing Mix Modeling
Understand what's actually driving revenue across every channel combined.
Competitive Benchmarking
Ongoing tracking of how you're performing against the category.
Monthly Strategy Reports
Plain-language reporting with what changed, why, and what's next.
Data & BI Consulting
Help wiring marketing data into your broader business intelligence stack.
07
Video & Creative Production
Ad creative and brand films produced to perform on the platform they're built for, not just look good in a portfolio.
Performance Video Ads
Short-form ad creative built and tested for Meta, YouTube, and TikTok.
Brand Films
Longer-form storytelling for launches, fundraising, and brand moments.
Product Photography
Studio and lifestyle product shoots for e-commerce and campaigns.
Motion Graphics & Animation
Explainer and animated content for web, social, and paid media.
Podcast & Audio
Production support for branded podcasts and audio ad creative.
Creative Testing
Structured testing frameworks to find winning creative faster.
How engagements run

Same four stages, whichever service you pick.

Consistent process, regardless of scope.

Stage 01
Audit
We review what exists today — assets, data, and competitors — before recommending anything.
Stage 02
Plan
A scoped plan with timelines, deliverables, and the metrics we'll be judged on.
Stage 03
Execute
Work ships in weekly sprints — nothing sits in a queue for a quarter.
Stage 04
Optimize
Ongoing testing and reporting so performance keeps improving after launch.
Ways to work with us

Pick the shape that fits.

Every engagement can mix and match services from the list above.

Project
One-Off
A single deliverable — a website, a brand identity, an audit — scoped and priced up front.
Fixed scope & timeline
One or two services
Best for a single launch
Enquire →
Full Stack
Embedded Team
We run marketing end to end — strategy, media, content, and reporting, as your outsourced department.
All seven disciplines
Weekly working sessions
Best for scaling brands
Enquire →
Questions

Before you reach out.

If it's not here, just ask us directly.

Do we have to book every service?

No — most clients start with one or two services and add more once we've proven results. The seven disciplines are built to work together, not required together.

How fast can we start?

Most projects kick off within one to two weeks of signing, once we've completed the initial audit and scoping call.

Do you work with early-stage brands?

Yes — we work with brands from pre-launch through scale, and tailor the engagement shape (project vs. retainer) to where you are.

How is pricing structured?

Project work is scoped and quoted up front. Retainers are priced monthly based on which services and channels are included — we'll walk through options on a call.

Tell us what's not working.

Send us a message on WhatsApp and we'll tell you honestly which services would actually move the needle.

Book a strategy call →