About — Whale Labs
About Whale Labs

A small studio that swims deeper than most agencies bother to.

We started Whale Labs because most marketing gets shallower every year — more noise, less craft. We build the opposite: strategy-first work that goes the distance.

Founded in Delhi
Working with brands worldwide
Our story

Why we exist.

The short version of how a small team became a full-depth marketing partner.

Whale Labs began as a two-person team frustrated with agencies that sold hours instead of outcomes — decks full of jargon, reporting full of vanity metrics, and campaigns that looked good but moved nothing.

So we built the studio we wished existed: strategists, media buyers, and writers working from the same table, judged on one number — whether the client's business actually grew.

That approach compounds. Clients stay for years, not quarters, because the work keeps paying for itself long after launch.

What we believe

Three rules we don't break.

These decide what work we take and how we run it.

01
Revenue over reach
Every deliverable is judged on business impact first — impressions come second, always.
02
No black boxes
Clients see the strategy, the media plan, and the numbers — nothing runs behind a curtain.
03
Small team, full depth
We stay lean on purpose — fewer accounts, more attention on each one.
Milestones

How we got here.

A short history of the studio so far.

2021
Whale Labs founded
Started as a two-person consultancy running paid media for local D2C brands.
2022
First retained clients
Expanded into brand strategy and content as clients asked for more than media buying.
2024
Full-service studio
Built out SEO, CRO, and analytics — able to run a brand's growth end to end.
2026
120+ brands later
Now working with clients across wellness, fitness, hospitality, and SaaS.
The studio in numbers

A track record, not a pitch.

Averaged across active retainers over the last 12 months.

5+
Years in business
120+
Brands launched
92%
Client retention
3.4×
Avg. ROAS lift
The people

Who you'll actually work with.

A small, senior team — no junior hand-offs.

Founder & Strategy Lead
Brand & Growth Strategy
Head of Performance Media
Paid Search & Social
Head of Content & SEO
Editorial & Technical SEO
Analytics Lead
Reporting & CRO

Let's talk shop.

Whether you're ready to start or just want to compare notes on your current marketing, we're happy to chat.

Book a strategy call →